Acos Improvers
Acos Improvers writes about advertising strategy and technology in competitive online marketplaces

Latest

Nov
28
a graphic of a hand holding coins representing return on ad spend

What’s a good ROAS on Amazon?

ROAS varies between categories and depends on what you are trying to achieve with your advertising activity.
3 min read
Jun
17
3 cogs on a green background

How to use profit margin to benchmark your CPC

The relationship between how much profit is made per unit and conversion rate allows us to calculate the maximum we can pay for clicks before we are making unprofitable bid decisions.
3 min read
Jun
10
Why your Amazon Ads are not spending more

Why your Amazon Ads are not spending more

Sponsored Products can help to launch new products but even with a great product detail page, it can still be a challenge to spend the allocated budget.
3 min read
Jun
03
How to use TACOS effectively in online marketplaces

How to use TACOS effectively in online marketplaces

For most businesses, the ultimate aim of running Amazon Ads is to improve the organic ranking and visibility of their products on Amazon.
4 min read
May
27
How to reduce the amount you pay for Sponsored Ads

How to reduce the amount you pay for Sponsored Ads

The rank Amazon assigns to products in its marketplace impacts how much advertisers have to pay to place ads.
3 min read
May
20
The core features of Amazon Marketing Cloud

The core features of Amazon Marketing Cloud

The core features of AMC and how they can support your cross-channel Amazon Advertising strategy.
2 min read
May
13
A target with an arrow in the center

How to set performance targets in Amazon Ads

How to set performance targets in Amazon Advertising management software to enable effective always-on optimisation with machine learning algorithms
4 min read